XPEL Australia to expand 12-Hour partnership in 2025

A new multi-year agreement will see the industry leader in automotive protection products expand their relationship with Australia’s International Enduro commencing next January 31 – February 2.

As well as continuing their large activation area in Harris Park, where fans can see cars on display and active demonstrations of XPEL products in use, the brand will also be assuming the naming rights of the Bathurst 12 Hour Club.

Located on the pit building roof with iconic views over pit lane and the start-finish straight, the XPEL Bathurst 12 Hour Club is the ideal place to take in the event with food, drink and more on hand throughout.

"The Bathurst 12 Hour is one of the most iconic events in Australian motorsport and XPEL is proud to be a part of it for our second year running. We're also thrilled to announce that we've extended our agreement to a multi-year partnership which includes naming rights for the XPEL Bathurst 12 Hour Club,” said XPEL Australia General Manager, Myles Hunter.

“As a leader in Paint Protection Film, Window Tint and more, we're passionate about protecting high performance vehicles from the rigors of racing and everyday driving and can't wait to see the teams tackle the legendary Mount Panorama circuit.

“We’ll have some are and exciting Supercars on display in the Harris Park Precinct, so stop by to learn how our range of innovative, high-performance products can protect and enhance your vehicle’s appearance."

XPEL’s expanded involvement in the Meguiar’s Bathurst 12 Hour comes amidst a growing impact in global motorsport, most notably to fans in Australia and New Zealand as a primary partner of Scott McLaughlin’s Team Penske IndyCar for several key races each year.

XPEL Australia’s involvement with the Bathurst 12 Hour is their first major partnership in the Australian Motorsport landscape.

“Our relationship with XPEL launched successfully in 2024 and both parties were keen to expand into the future and we’re excited to announce a longer-term relationship commencing in 2025,” said Shane Rudzis, Bathurst 12 Hour Event Director.

“XPEL are a brand perfectly matched to the Bathurst 12 Hour and our fans – passionate about cool and exciting cars and the people looking after them.

“As well as their presence in Harris Park, XPEL will add their name to the Bathurst 12 Hour Club which is a favourite place for spectators to enjoy a more pampered experience watching the event unfold from a great vantage point on the top of the Mount Panorama pit building.”

The Meguiar’s Bathurst 12 Hour will be held at Mount Panorama between January 31 – February 2 next year and is supported by the NSW Government via its tourism and major events agency, Destination NSW.

Tickets, Camping and Hospitality remain on sale via the official event website, www.bathurst12hour.com.au

To learn more about XPEL Australia and the company's product offerings, visit their official website at www.xpel.com.au

About XPEL

XPEL is a leading provider of protective films and coatings, including automotive paint protection film, surface protection film, automotive and architectural window films and ceramic coatings. With a global footprint, a network of trained installers and proprietary DAP software, XPEL is dedicated to exceeding customer expectations by providing high-quality products, leading customer service, expert technical support and world-class training. XPEL, Inc. is publicly traded on Nasdaq under the symbol “XPEL”.